kirukkal.com

March 30, 2005

Marketing Mumbai Express

[Pic : Galatta]

I Promise entertainment for the entire family – Signed by Kamal Hassan on the faked 500 rupee note poster up the stage.

Now you wanted to know who the marketing guru was. None other than our own Kamal Hassan. It’s probably now the media is pronouncing that Kamal is on his marketing exercise for Mumbai Express. But ever since he started featuring those un-edited Behind the scenes of Mumbai Express, he has started to market, in-directly.

Again, it’s appreciative of Kamal to push theatres on going-digital. He quotes that shooting the movie digitally saved him over a crore rupees on the film cost. While PC Sriram experimented with digital
film making in Vaanam Vassappadum, Kamal is taking it up in a big way, inspiring producers to go digital. Its high time Mani Ratnam and his wannabes shift to digital shooting for their upcoming films. I am not sure if all the labs at kodambakkam are equipped to do digital processing but I’m hoping that this will trigger of a trend to upgrade to digital film processing and digital film projection. Just like how Kurudhi Punal and Thiruda Thiruda urged theatres to upgrade their audio systems to Dolby/DTS.

Kamal Hassan’s production house, Rajkamal Films, is also venturing into the audio marketing and that hints me on the special music done by Illayaraja. With Mumbai Express being an entertainer and Singeetham directing it, Kamal must have got real quality time to experiment on these things other than the plot/direction/camera. Yet another interesting trivia is that Mumbai Xpress is the first film from south to have been digitally censored.
March 29, 2005

Tsunami Again, Hope not

Looks like the Indonesian earthquake with a magintude of 8.7 has also triggered a Tsunami alert.for contries surrounding it. The Indian Home Ministry has alerted the coastal states including Tamil Nadu and Andaman Islands.

A prayer more than a hope that the Tsunami doesn’t get in the way anymore.No way !!
March 28, 2005

Ennappa Ithu ??

[Pic : rajinifans.com]

Looks like a 100s of Cheena Thaanas in a single Chandramukhi. Konja Naal Orulla Illanaa…..Ennappa Ithu ? Thalaivar Missing !!
March 27, 2005

One more rainy weekend

So all I could is to bundle up with a dozen flicks of various genres including the kollywood ones and call this movie marathon. The King County library provides a free access to all the 43 libraries around. For a book types, like me, it is a welcome break. I’m just ordering books that I haven’t or wanted-to-but-couldn’t-get back in India and read them to glory.

The first one was an awe-inspiring auto-biography, Every Second Counts by the tour-de-france champion Lance Armstrong. This guy after surviving a cancer, pitched back and won not one but five championships of tour-de-france. Mind you, tour-de-france is considered to be the most grueling championship and a real test of stamina for mankind. Every man’s life has a history but very few have such completely devastating lives told in the best possible way without pretence and unnecessary adjectives. Lance Armstrong is one hell of a guy. Truly. And I’m just checking the prices of bikes around for a tour-de-seattle. BTW, the last line was a lie for a lazy like me. I’m currently reading Rebecca Blood’s The Weblog Handbook and also hae piled up Biz Stone’s Blogging book as the next read.

Films. Name them and they are available at the library. From Akira Kurosawa‘s Ikiru to Rajinikanth‘s Muthu, there is just every other international movie available. I’ve booked more than enough flicks, most of them being on the non-commercial ones that you cannot get in India. Michael Moore’s Bowling for Columbine and Woody Allen’s Play it again, Sam were some to name from. I’m surprised to see there are 50 people who have booked for Akira Kurosawa’s Rashomon, before me. That says all.

With all these films lined up, my head would burst a 1000 pieces if I don’t say my opinion on them. Instead of reviewing every other movie in a detailed fashion, how about two-minute-reviews ? Something real quick and just worthy stuff on film. The regular ones would go on as ever. I’m trying it out to see if it works.
March 25, 2005

The American President

I am Andrew Shepherd and I am the President.

Michael Douglas, one of the best American Presidents on-screen. Better than Bill Pullman[Independence Day]. Topped with Martin Sheen and Michael J Fox, it was a cheerful script. Enjoyed the movie after a long time, again.

Marketing Mumbai Express

Tsunami Again, Hope not

Ennappa Ithu ??

One more rainy weekend

The American President