[Pic – NY Times/MTV Desi]
When MTV Desi starts airing Indian music for desis[second-generation immigrants from the Indian subcontinent as described by NY Times], we can believe music of Rahman and his types, will get a wide opening to the mainstream music in America. The musical boulevards of LA will await them to come over and render soul searching, foot tapping, IPODish numbers only to get the American musical industry, another addition to their genre list, Indie music.
While I’m positive about the music from peninsula will have a positive honeymoon with the american youth for the first few days, it remains to be seen, that some of our manufactured filthy music and annoyingly explicit copycat versions of ‘Cotton Eye Joe’ and ballards of Richard Marx, don’t get aired through MTV Desi. It’s time to spice-up the music album scenes in India. The hindi pop has already come of age and hence MTV wants to get them aired across America. I am personally not a great fan of Indie Pop because I think there is enough trash alongwith some good ones.
The media in US is already mis-understanding any product as a bollywood piece, Tamil will have very less role to play in this hungama. The Tamil pop music has already died with Suresh Peters’ last album, it’s time Yuvan and his teammates rise up to occasion and start delivering tamil music albums. I would be more than happy if Suresh Peters would come back. Even if we have some good albums in Tamil coming out because of this move from MTV Desi broadcast, tamil music lovers will be happy to resurrect a bygone genre.