Vikatan Deepavali Malar 2004 is already out. Unlike the declining standards of Ananda Vikatan, this special diwali issue rocks. It has some of the best writers writing short stories and articles for it. From Sujatha to Karunanidhi, Ashokamithran, Balakumaran, S. Ramakrishnan, Pa. Raghavan, Thamarai and whole lot of celebrity writers. The last year’s Vikatan special issue was also a big hit.
Vikatan stopped publishing Deepavali special issues 25 years back and it was last year they got it back to existence. I’ve heard stories of people saying that those days, Vikatan Deepavali special issue was a part of Diwali itself. It would rest among the new dress and the cracker lot and once they are done with the customs on diwali morning, there would be a huge fight to get hold of the special Vikatan issue and read it thoroughly. I don’t see that race today. However Vikatan, with the kind of neat publishing, nice laminated pages does bring in the look and feel of a special issue. And we know it’s worth the 100 bucks you pay for it.
Coming back to the recent standards of Vikatan, it isn’t just my view. Many other who are vikatan fanatics have been completely annoyed with Vikatan’s quality over the last few months/years. Just because the other contemporary magazines are hanging onto the kollywood girls and their gossips, Vikatan doesn’t have to barge into those segments. One of Vikatan’s latest column Hollywood/Bollywood is nothing but a space given to show off the glamorous peek into the film industries. Also their story on how Chandramukhi evolved from Rajini’s fort was completely speculation and didn’t seem to impress someone who loved Vikatan for years. Vikatan has a set of readers who love it’s style and so I think it has no neccesity to ‘adjust’ to other contemporary magazines and their fickle reporting styles.
Will write more on this special issue once I complete reading it.