As I bike across the stretch of GST highway from guindy to tambaram, Aayitha Ezhuthu hoardings and banners keep springing up slow and steady. It is not that I am amused for the first time about Mani Ratnam‘s strategy on his film’s promos. I’ve always liked the strategy of slow approach that he takes to keep his audience guessing. Be it Thiruda Thiruda which flopped heavily in Box-Office or be it Roja which sweeped the Box-Office like the Andra Pradesh election assembly results, his strategy has never changed.
Aayitha Ezhuthu’s teasers were out a month back. What has to be conveyed through the teasers are done. Now it’s time to set the ground for more expectations as the movie opens up next week (May 21, 2004). Even the second level of trailers are out on TV Channels. It shows a much detailed description of the three characters and the conflict that happens in the Napier Bridge. Of course, the conflict could me heard and not seen. If you are blinking about what the conflict is wait and watch the movie or read Amores Perros’s synopsis.
Madhavan as Inba Sekhar seems to sweep the Aayitha Ezhuthu trailers with his cool attitude as he appears before the mike in a gathering and says Vote for Inba Sekhar. Many of my friends feel Madhavan and Bachchan will be the best among the six characters of Aayitha Ezhuthu and Yuva. From the trailers it looks like their assumption is right but it’s too early before the release to ignore Surya.
When I was in Satyam theatres to watch Main Hoon Na, I could see the Aayitha Ezhuthu and Yuva posters drawing huge crowds and if you lend your ears there for sometime, you might even get some cool assumptions of the movie. Someone said, that Madhavan liked the character of Inba Sekhar which prompted him to debate with Mani Ratnam for the same role in Yuva too. The other common statement was that Isha Deol looked very old as she pairs Surya in Tamil and Ajay Devgan in the Hindi version. Well, I only wish Mani and his team would endorse these assumptions/facts (??).
And as I watched the new Yuva trailer during the break of Main Hoon Na, I could see Kolkatta shining in Ravi K Chandran’s camera.
You can find some more pictures on my photoblog on how Chennai gears-up to welcome Aayitha Ezhuthu and Yuva.