I was surprised when my friend called me this early morning and asked me if I was looking at the newspaper. Not the English dailies he said but the Tamil ones. He dropped the happy bomb too. See it, a surprise awaits you.
I knew it was coming. There were talks all over the last week about it. It was said to be on 4th. I was awaiting it but I never knew it could be one day before. It rained all over yesterday and today morning. So I biked against the drizzles to the newspaper mart only to find that Rajini has announced his new film Jaggubhai. Ravikumar had announced last week that he would be directing Rajini’s next flick and so he does. But AR Rahman back on the tunes and Jeeva on the angles have certainly impressed me to the core. I am sure Jeeva can pitch in a lot with his experience.
This move of Rajini announcing his new movie Jaggubhai is certainly very dramatic. For a complete Rajini Fan like me, it is refreshing news. But when I look at with an outsider view, it is dramatic in all the angles. Especially during this moment when Rajini’s integrity gets beaten up by the media and the political arena, this move of Rajini balances him as level-headed. Still it is very dramatic pre-dominantly because Tamil Nadu is set to vote in just one week and the opinion polls suggest DMK / Congress sweeping across the state.
Having been an all-time fan of Rajnikanth films, I was definitely not convinced by his off late call for democratic opposition against the PMK. Rajini who was expected to be refreshing change in the political arena shouldn’t be seen as someone who is involving his fans for a personal benefit. Though I am sure it wasn’t his intention, it was projected by the media and he was forced to do it.
On the promos Rajini poses like a muslim/hindu with a gun beside him sitting in an odd pose. This oddness isn’t new for Rajini. When I saw the first ad of Basha on the same paper, I felt it. The name was very odd. Continuing the same oddity of name was Padayappa. I was thinking that Basha would fail miserable for the name itself. But both Padayappa and Basha proved in the Box-Office as the most successsful movies.
For the hunger stricken media, this odd costume and the pose, inclusive of the name will be a dream come true news. In the next few weeks, Jaggubhai will occupy the first pages and screens of most of the media. Jaggubhai’s news will be bitten, chewed and eaten by the every available media till they over expose the film and it’s cast. I only hope Rajini plays safe this time with the media and makes sure he feeds them well, else the hype would be blown enough that the bubble bursts soon after it’s created.
Check out the Daily Thanthi Ad of JagguBhai.