Aayitha Ezhuthu, Sony and CD Piracy – The Three Dots
Just bought Aayitha Ezhuthu CD and it is copy protected as said in the CD jewel box. So my PC which is an IBM system with Pentium 4 and 256MB Ram can’t even recognise the audio CD. If this works the same with all PCs, the inflow of cheap priced MP3 CDs will reduce paving way to more original audio sales.
Price at 125 bucks, Sony Music is trying to make big bucks with Aayitha Ezhuthu. Kamal’s Virumandi was well priced at 99 bucks which gave a sense of a value buy. But with stars like Mani Ratnam, A.R Rahman, Surya and Madhavan feature in Aayitha Ezhuthu, the music is set to sell hot cakes making it one of biggies for this year.
Jana Gana Mana song, rendered by Rahman features in Aayitha Ezhuthu. Last week in MTV, I enjoyed Vande Matharam fame Bharat Bala’s Jana Gana Mana version. The picturisation looks alike the Vande Matharam song and it is sheer coincedence to have a same song featuring in AKK.
Mani Ratnam’s interview in Vikatan about the philosophy behind the three dots of Aayitha Ezhuthu is intriguing. It creates a hype to find out how these three youngsters merge on a common issue. It is this perfect marketing mantra that differentiates him from his other contemporaries. When my friends become critical about the hype he creates, I am perfectly for it. Any hype sustains for just few weeks after the release of the movie. Then, it is only the quality of the movie that decides the fate. Not only this hype makes people come to the theatres in the release week, it also gives a good opening for a movie.
And I am sure that Mani Ratnam’s movie wouldn’t be a let down as we saw this same hype being created for each of his movie from Nayakan to Kannathil Muthamittal.
Some say it is City of Gods, some say it is Varumayin Niram Sivappu – accomadated to the current urban trend and the rest call it as a political thriller. But I believe, strongly, that Mani Ratnam has always something more than what’s deciphered before the release of his movie.
Two days back, while speeding through the channels, I caught hold of the slick kolkatta and its colorful dimensions in Yuva trailer. The promos staged once in every ten minutes in MTV show Vivek Oberoi and Kareena romancing in the small boat for a song called Anjaana. The song looks amazing with avid editing cuts and fabulous vocals.
Aayitha Ezhuthu audio is expected to be released today. So obviously you will get a copy of the CD by tomorrow morning in stores. So from then on until the release of Aayitha Ezhuthu, it is Neeya Naana everywhere.
Check out Aayitha Ezhuthu(AKK) website and also Yuva website for more.
He who comes back just after his marriage is not afraid of hot babes :
Apologize me to copy the tag-line of Shankar’s Anniyan. The original tagline goes like this- He who comes from hell is not afraid of hot ashes. The red tint in the promos and the teaser gives an eerie look to the movie. But the black devilish coat of Vikram and the long axe in his hand are similar to the killer costume of the film I know what you did last summer and is misleading many to think that Anniyan is a remake of this English thriller.
As the news reports say Anniyan is renamed title of Robot. It was originally proposed to star Kamalhassan and was supposed to be shot for 2 years. Since Kamal later dropped off from the project because of the long shoot time. Two years would be costly time for any star to work in one project. It is said that Shankar changed the name and a little bit of story to shorten the production schedule.
But for Vikram this is the longest running call sheet ever. In his interview he remarked that he has allocated more than 100 days continuously for Anniyan. With Shankar roping Harris Jayaraj in place of A R Rahman, the music industry and the fans are out to see how Harris Jayaraj fills the Rahman vacuum in a Shankar film.
Ever since I saw Atharmam (the film by film institute students starring Murali and Nasser on the life of Veerappan), I was sure that Manikandan’s camera eye would be rewarded. Here is his biggest break to work with Shankar on a movie with a different feel. I am sure Manikandan would be among the top cinematographers list after Shankar’s Anniyan.
Writer Sujatha is back with his dialogues after his street smart, controversial dialogues in Boys. But ‘Jeyam’ Sada as the heroine makes me a little curious about her role. Probably she has a good role to play.
As Sujatha remarks in Katrathum Petrathum, Shankar’s Anniyan should be out for the coming Diwali. We all have a curious diwali ahead to celebrate with Anniyan.
Pudhukottaiyilirindhu Saravanan wasn’t upto mark. The story by itself has a lot of avenues to be interesting. But Stanley, the director has tried to win his way through Dhanush’s popularity. If only Shankar would have handled this story, it would had been much interesting and classy. Especially the first scene when Dhanush tries to fool his parents about his brother’s marriage was crude and unnatural.
Dhanush harps on the same strings of dance, stunt and high decibles. Aparna looks like elderly Keerthana of Kannathil Muthamittal and fits the role of a singapore tamilian. Nattu Sarakku really rocks in the audio. Picturisation of this song isn’t admirable.
Not a film for a fun-filled weekend. If you are probably inquisitive about the hype created around dhanush, you can watch it and take a deep breath.
Indha Dhagam Perisu
Mani Ratnam‘s flick Ayitha Ezhuthu(the hindu calls it like this) may be rescheduled to May but there is something else that keeps the wait very interesting. Madhavan and Surya are the brand ambassadors for Pepsi, this summer.
Incidentally, Madhavan and Surya star in Mani’s Ayudha Ezhuthu which is also expected this summer. Madhavan has been in Pepsi for sometime but Surya, the new entrant is just peeped into the Adv world. Being the latest posterboy with two massive hits last year, Surya is all set to rock this year too. Alongwith with Ayudha Ezhuthu, AVM’s Perazhagan will also be expected by his fans. He and Jyothika play dual roles in this movie and it is malayalam remake of Kunju Kunan which got fame for Dileep and Navya Nair.
Pepsi India has also a new hindi tagline called Yeh Pyas Hai Badi which gets translated in Tamil as Indha Dhagam Perisu. This summer, when the water-scarce-Chennai and Chennaites get thirsty, Madhavan and Surya would advice to drink more Pepsi !!