Aayitha Ezhuthu, Sony and CD Piracy – The Three Dots

Just bought Aayitha Ezhuthu CD and it is copy protected as said in the CD jewel box. So my PC which is an IBM system with Pentium 4 and 256MB Ram can’t even recognise the audio CD. If this works the same with all PCs, the inflow of cheap priced MP3 CDs will reduce paving way to more original audio sales.

Price at 125 bucks, Sony Music is trying to make big bucks with Aayitha Ezhuthu. Kamal’s Virumandi was well priced at 99 bucks which gave a sense of a value buy. But with stars like Mani Ratnam, A.R Rahman, Surya and Madhavan feature in Aayitha Ezhuthu, the music is set to sell hot cakes making it one of biggies for this year.

Jana Gana Mana song, rendered by Rahman features in Aayitha Ezhuthu. Last week in MTV, I enjoyed Vande Matharam fame Bharat Bala’s Jana Gana Mana version. The picturisation looks alike the Vande Matharam song and it is sheer coincedence to have a same song featuring in AKK.

Mani Ratnam’s interview in Vikatan about the philosophy behind the three dots of Aayitha Ezhuthu is intriguing. It creates a hype to find out how these three youngsters merge on a common issue. It is this perfect marketing mantra that differentiates him from his other contemporaries. When my friends become critical about the hype he creates, I am perfectly for it. Any hype sustains for just few weeks after the release of the movie. Then, it is only the quality of the movie that decides the fate. Not only this hype makes people come to the theatres in the release week, it also gives a good opening for a movie.

And I am sure that Mani Ratnam’s movie wouldn’t be a let down as we saw this same hype being created for each of his movie from Nayakan to Kannathil Muthamittal.