Times Change

Pun intended.

New York Times announced yesterday that they are opening up the entire site and will stop charging for premium content/archives.

What changed, The Times said, was that many more readers started coming to the site from search engines and links on other sites instead of coming directly to NYtimes.com. These indirect readers, unable to gain access to articles behind the pay wall and less likely to pay subscription fees than the more loyal direct users, were seen as opportunities for more page views and increased advertising revenue.

“What wasn’t anticipated was the explosion in how much of our traffic would be generated by Google, by Yahoo and some others,” Ms. Schiller said.

5 thoughts on “Times Change

  1. that was super quick…! now WSJ is free too… 🙂

    Thanks Murdoch – now that i have your ear, just make Foxnews ‘fair and balanced’ instead of ‘far from balanced’

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