As Vikatan enters it’s 81st year in publishing, its clear that Vikatan has managed to keep up with the interests of Tamil people. What started as a monthly magazine in 1926 turned into a fortnightly and then finally landed up as a weekly magazine from November 1933.
Guess how Vikatan Thatha celebrated his 81st birthday ? Pushed the celebration charges to his readers. Yep. What a dark comedy it is grab an extra 5 bucks from the readers to celebrate his birthday. Not many time such things has happened with vikatan. Vikatan which costs about 10 bucks an issue, costs 15 Rs for this week. During the last week’s issue, there was a letter from the editor which said the readers have to support the price hike for just this issue. The letter also read that its readers should consider the price hike as a birthday gift for Vikatan. Where in the world does the birthday boy get to decide how much his guests should pay for a gift. One has to agree there are many special columns for the extra buck charged. Still, even an avid reader would feel that this is a crude way to accommodate the special issue.
Vikatan was subscribed in my family. Right from my thatha days, it’s been a member of my family for a long time. There used to be a fight on Wednesday mornings to grab the fresh copy of Vikatan and read it. That’s the same thing at least 2-3 generations of people would say. Isn’t that enough to apprise the impact of Vikatan on Tamil people’s life. Though I have to admit their ultra special Diwali Malar 2005 didn’t stand up to it’s culture. With a few columns and couple of travelogues which made value, nothing much glittered in that special issue. But I wouldn’t admit Vikatan would go invalid in the next 10-15 years. It has been open enough to the changing tastes and has kept abreast of the growth. It has been the pulse of Tamil nation and has managed to deliver something for all ages.
I subscribe to the internet edition of Vikatan and I have to say that I’m impressed. Especially if you are a desi, its just $ 11 for a year’s subscription. And that gives the option to read Ananda Vikatan, Junior Vikatan, Aval Vikatan, Shakthi Vikatan, Sutti Viktan and Vikatan Cinema. A kill for the buck. If you aren’t a subscriber and you crib that you aren’t in touch with the happenings at Tamil Nadu, subscribe to Vikatan, I say.
P.S Don’t miss to check-out the mock on Rajini’s Sivaji by the acclaimed artists like Ma.Se, Shyam and Haran.